Rae Greenip is a dynamic marketing strategist, business operations expert, and brand development leader with over 18 years of proven success driving growth and transformation for organizations across diverse industries. As Chief Marketing Officer (CMO) and Chief Experience Officer (CXO) of a LinkedIn Lead Generation SaaS company, she spearheaded comprehensive marketing initiatives that drove growth for 350+ small businesses and sales professionals while developing content strategies that significantly expanded brand awareness and supported successful business development efforts.
Since founding her consultancy in 2018, Rae has transformed both the marketing landscape and operational efficiency for more than 60 businesses through innovative brand strategies, digital marketing campaigns, strategic planning, and comprehensive business solution management. Her dual expertise encompasses marketing excellence, having successfully revived 20+ brands through strategic website builds and redesigns while developing complete ecommerce product lines, and operational optimization through process streamlining, systems development, and organizational restructuring.
Rae’s core competencies span marketing specializations including multi-channel content strategy, social media marketing,brand positioning, and marketing automation systems, alongside business strategy expertise in organizational development, process optimization, technology implementation, and team leadership. She has created impactful marketing collateral for renowned health brands, developed B2B programs to diversify service offerings, and implemented comprehensive staff onboarding and leadership programs. Her strategic approach was exemplified when she built marketing strategy, customer experience frameworks, and complete operational systems from the ground up for a new construction company, resulting in measurable growth and sustainable business foundations.
Her digital marketing accomplishments include publishing and designing books on Amazon, launching powerful online courses, and developing consulting and media opportunities that successfully monetize multiple revenue streams. Rae has particular expertise in leveraging technology for marketing growth, having built custom CRM solutions and marketing
workflow automations that enable organizations to scale effectively while maintaining personalized customer relationships.
Throughout her career, Rae has demonstrated exceptional ability to translate marketing strategy into measurable results, creating systems that not only increase brand awareness but also drive sustainable revenue growth. Her experience working with globally recognized health experts, financial services agencies, and technology companies provides her with deep understanding of how to adapt marketing approaches for different audiences and organizational goals.
Rae brings to the advisory board a powerful combination of creative marketing vision, data-driven strategy, and proven execution capabilities that will be instrumental in helping the organization expand its reach, engage stakeholders more effectively, and amplify its mission through strategic marketing initiatives.
